Since 2009 I have been advertising on Facebook. A few things I’ve noticed: 1. Facebook is trying to improve its interface for advertisers consistently, with a big change every 4-6 months. 2. The prices of a Facebook ad has skyrocketed. (I ran the exact same campaign in 2009 and again in 2011. Price per […]
Why don’t my Facebook Advertising reports match my targeted interests? If you are referring to Page Insights, which shows the demographics of individuals who liked your Page, perhaps you have a different audience on Facebook than you originally thought.. Another possibility, if you are targeting specific ages with your ads, and your ads have many […]
How can I create a new Fan custom tab? I believe you are looking for how to create a LikeGate. This is a function of an application that stops the user from further action until they have Liked the Page. To create one, you have to set up an application. The code used for […]
Can I target a Facebook ad by religion? You can, in a different way… If you are interested in Buddhists, I would target Buddha, Zen, popular Buddhist books etc. Religious holidays are also good fit if they are specific, for example Christmas is celebrated by non-Christians. You cannot directly advertise to a particular religion; however […]
There are two parts to the cost of advertising on Facebook. 1. Time 2. Monetary 1. Time. The time cost of advertising on Facebook is enormous. Even with the updated interface, the time spent finding the images, writing the ad body and if applicable, the titles and uploading those ads takes a lot of […]
Currently: No Facebook ad coupons in 2012 to my knowledge A couple of pages with coupons: ALL ARE UNVERIFIED, please let me know if they don’t work for you. http://www.netpaths.net/blog/50-facebook-coupon-advertising-credit/ http://www.adscoupons.com/$50-Facebook-Ad-Coupon http://www.adcouponcode.com/ This page will be updated as they become verified or known to not work. Facebook ads coupons are usually given as […]
What is the Facebook ad image size? For most ads you are doing what is called Marketplace Ads. These advertisements are 110 pixels by 80 pixels. The image to the right is exactly 110 x 80 : Yep. It’s tiny. Therefore, you should really pay attention to what you choose. Taking a […]
Facebook has a forum for advertising users. Tons of posts, and not much for moderation from Facebook employees. So.. I try to help out where I can. This I believe is part of being a professional, teaching others and spreading my knowledge. To be a true Facebook advertising professional, I have to participate in the […]
Facebook Colors Scheme Random information that you may find useful. Facebook Color Scheme from Colorpicker extension on Firefox Date: 6/9/2011 Home Bar Light: R98 G122 B173 #627AAD Home Bar Dark: R59 G89 B152 #3B5998 Ad Title: R59 G89 B152 #3B5998 External Link (in ad): R128 G128 B128 #808080 Background: R255 G255 B255 #FFFFFF Sponsored bar: […]
If you create a border around the ad image, and you make it stand out, your ads will do better. Below is the exact complementary colors you should use.