My thoughts on online marketing usually take me two directions.

1. SEO

2. Facebook Advertising

Why?

Well back in the day I was an economics student, I strived to find the answer to the black box that is economics. I wanted to make my mark by relieving unemployment, increasing the value of our fiat money and turn the economy on its head.

….

Eventually I found that economists are about theory and few actually are professional economists who make an impact. There is an old economics joke that is truely fitting.

Politician to HR : ” I’ll never hire an economist with two hands.”

HR: Why is that?

Politician to HR : “Because I’m tired of them telling me .. on the other hand…”

That is an apt summary for my economics education. Lots of estimation using estimated numbers based on estimates. Did I find my answer? No. So I turned to the most applicable form of business, marketing. Did that switch change my desire for the answer? No. It just changed the question.

 

Do I want to “break” Google? (/Bing/Yahoo/Baidu?)

Yes*.

*At my work, I am always 100% whitehat. ALWAYS. There is no question.